what is gl2u?
gl2u stands for Good Lines to Use.
for us, a line is never just a line — it’s structure, direction, rhythm, and connection.
for us, a line is never just a line — it’s structure, direction, rhythm, and connection.
at gl2u, we build brand worlds through lines that carry meaning —
from branding to layout, from motion to ai-generated images and video.
Good Lines to Use means creating the kinds of lines brands can trust to communicate with clarity.
from branding to layout, from motion to ai-generated images and video.
Good Lines to Use means creating the kinds of lines brands can trust to communicate with clarity.
who are we?
we're a london-based branding and advertising studio working with ambitious brands across the globe. from bold startups to trusted industry leaders, we help businesses step into their next chapter with confidence and creativity.
our team brings big agency experience with small studio agility — delivering strategic, expressive, and enduring design without the usual fluff. no ego, no jargon, just sharp thinking and strong visuals.
our clients range from local gems to global brands like beko (uk), fresenius kabi (germany), and gsk (uae). each project reflects our values: collaboration, courage, sustainability, and design with soul.
we work closely with our clients to deeply understand their goals and translate them into design that works — and speaks.
our core services include
brand identity and visual systems
campaign and product concept creation
web and interface design
social media branding and content strategy
creative consulting for start-ups and established businesses
campaign and product concept creation
web and interface design
social media branding and content strategy
creative consulting for start-ups and established businesses
meet the team
at gl2u studio, we’re a close-knit team of creatives united by our passion for purposeful design and bold storytelling. each of us brings a unique perspective — but together, we speak one visual language.
creative lead, AI-driven video & content, founder
begüm has over a decade of experience leading creative projects, having managed more than 1000 design projects for 35+ global and local brands. she has successfully led over 20 major branding campaigns across diverse industries including healthcare, hospitality, and fashion. her expertise combines strong strategic thinking with clear, impactful design solutions.
digital communications lead & account manager · freelance
ece supports our clients as a freelance digital communications lead and account manager, blending strategic thinking with hands-on execution. she brings clarity to complex campaigns and ensures each project runs smoothly from start to finish.
virtual production, AI pipelines & solutions, CG artist & post-production lead · freelance
efe is an awarded 3d artist with experience working on some of the high-impact global projects across film, advertising, and experiential art. his technical expertise and creative vision bring immersive visuals and dynamic storytelling to life, elevating brand experiences worldwide.
this could be the start of something beautiful... we look forward to hearing from you.