Budz initiated CBD oil production in Canada, crafting special products with high-quality hemp plant components to promote balance. Collaboratively, GL2U undertook the creation of branding and packaging for the 2019 launch.
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What was the brief?
Budz embarked on crafting specialized products with premium hemp plant components to enhance balance. The brand sought a modern, trustworthy, eco-friendly, sophisticated, and youthful personality. Their values centred on health consciousness, environmental awareness, and a desire for sophisticated products. The deliverables included creating a versatile Budz Logo for both print and digital formats, diverse packaging designs for various product categories, and a comprehensive Brand Style Guide outlining guidelines for logo usage, colour palette, typography, and overall brand presentation.
![](https://cdn.myportfolio.com/e227f4f0-5e4e-4a06-8c29-293eafdb417e/f843ce16-a4ac-497a-9a05-353febedcc46_rw_1920.jpg?h=9a4f8674b2f93c767e914df8e095d467)
![](https://cdn.myportfolio.com/e227f4f0-5e4e-4a06-8c29-293eafdb417e/e3585fdc-ad81-40af-9d79-841d53297f74_rw_1920.jpg?h=81ca98ae26d9fa11f4aac19f6388081a)
![](https://cdn.myportfolio.com/e227f4f0-5e4e-4a06-8c29-293eafdb417e/2e6d0f2e-63ba-465b-9d76-99f13b751738_rw_1920.png?h=8c4f724fef9f412d606521149c64a8c3)
What did they think?
"At Budz, we are thrilled with the outstanding work accomplished by GL2U in crafting our modern, trustworthy, and eco-friendly brand. The project, encompassing the creation of the Budz Logo, diverse packaging designs, and a comprehensive Brand Style Guide, truly captures the essence of our sophisticated and youthful brand personality. The illustrations impeccably reflect a cohesive and visually appealing brand identity, underscoring GL2U's deep understanding of our project objectives. Their ability to strike a harmonious balance between our brand's personality, values, and visual elements is commendable. Kudos to the GL2U for a job well done!"
FINN BARBEAU
CEO & Founder, Budz
2019
2019
![](https://cdn.myportfolio.com/e227f4f0-5e4e-4a06-8c29-293eafdb417e/12b824da-164d-4383-9432-e02e5decc660_rw_600.png?h=e11f26a1a253540046a97618d61197e5)
![](https://cdn.myportfolio.com/e227f4f0-5e4e-4a06-8c29-293eafdb417e/6fe0f6a5-fec3-4ce3-b89d-9f5521c1d6af_rw_3840.png?h=09494a14f07141476816fe4df5f7f7b4)