Brand identity and digital presence for Sidney Hotel, a classic Victoria property with 20 years of history. A comprehensive rebrand balancing heritage with contemporary design. The new visual system includes logo, print materials, website, and social media, reflecting the hotel's approachable yet refined character.
PROJECT CREDITS
Agency: GL2U STUDIO
Art Director & UX Designer: Begum Baysal
Motion Graphics: Efe Kose
Client: Sidney Hotel, London
Year: 2020
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