Solpadeine’s previous packaging was visually cluttered, with too many elements competing for attention and a layout that didn’t clearly highlight the product’s key strengths. The yellow pulse graphic resembled a heartbeat more than a symbol of pain, leading to confusion and undermining the medical trust the brand needs to convey. In response, we created a clean, clinical design with a white base—standing out against the red-dominated pain relief category. A subtle color-coded glow helps differentiate product variants, while the bold black logo and iconography bring clarity and confidence.
The core message—“STRONG + FAST”—remains central, supported by a minimal, premium look that feels both modern and trustworthy. The brand wanted to keep its slogan, “Cut the Pain Away,” so we adapted the new concept to reflect that promise visually. This redesign strengthens Solpadeine’s shelf presence while communicating its fast, targeted effect in a simple and powerful way.
MIDDLE EAST, 2025
